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Employing The "Loop D Loop" In Persuasion

Persuasion is made up of a lot of things and one of the most powerful techniques is the language pattern. The temporal pattern loop is one of my favorites.

Loops create an opening in the mind of your prospect or client which will leave them wanting more.

To understand open loops, or the temporal loop pattern, there are three important things you need to understand: 1) People, by nature, need closure.

"I'll need to think it over," is a common open loop that a prospect use (unaware) with sales people. In sales, we either want it to happen or we want it to end. Either yes or no. Don't tell me you need to think about it.

Number two, when they don't get closure, your prospect's response potential is increased.

That's all you'll ever need to know about loops.

But wait a minute... didn't I say there were three things? I did. I told you that there are three powerful things you need to know in order to understand loops and I only gave you two. Isn't that frustrating?

Simply put: People need closure and if they don't get it, it increases their response potential.

Are you still wondering what the third thing is? How much do you want to know?

By leaving that open loop, leaving number three blank, I have piqued your interest (hopefully).

Leaving an open loop will pique your prospect's interest.

Think about something you know really well. Just as an example, let's say you're pretty sure you know all there is to know about the Civil War. Say you're a real history buff and there's nothing you don't know about that period of time in that section of the world.

Now say that someone was giving a lecture or teaching a class on the Civil War and claimed to have new information. But that's not possible, you think to yourself. You already know EVERYTHING there is to know. . . Well, sadly all of your loops regarding this particular subject are closed.

When you leave an open loop people want to sit forward and figure out what they're missing. What didn't you tell them? When I mentioned 'three powerful things about open loop patterns' and only told you two of them, many people reading this were anxious as heck wanting to know the third.

Maybe you weren't paying too much attention. If not, the open loop didn't have that sort of effect on your conscious mind. Even so, it did have an effect on your other than conscious mind.

With open loops, people begin to believe they don't know as much as they thought they knew about a subject. This works to your advantage. When people 'know everything' they tend to go away and not come back. Why stick around if they've gotten everything out of the interaction?

Article Source: http://www.dummiesguideto.com

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques

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