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Higher Search Engine Rankings in Five Proven Steps

Just because there are millions of websites on the internet and thousands are added each day, don't think it is impossible to get your website ranked highly in Google, Yahoo, MSN, and other search engines and directories. In fact, if you're willing to put in some time, it's not tough at all. Remember, not many websites are going to be competing for the keywords for which you seek high rankings. Even most of the sites which include your keywords will be little competition for you. For example, if you have a comprehensive site about gardening, you should easily rank ahead of someone whose website merely lists gardening as a hobby.

In fact, even webmasters who would like high rankings for "your" keywords won't be much of a threat, because they don't have the knowledge they need. Or, if they do, they fail to understand that website promotion must be an ongoing process.

If you're willing to continually work on your search engine rankings, you can get (and keep) rankings which will bring you lots of highly targeted traffic. Here's what you have to do.

1. Make sure you have proper, well-conceived meta tags. If not, replace them; many websites offer tips on writing meta tags and even help you create them, but here is a good summary. Your title tag should include your best keyword or phrase, and it should come first, if possible. Also, your title should make the nature of your website clear...don't make potential visitors guess what it's about. The keyword tag should list your top keywords or phrases in order of importance. Your description meta tag may be displayed in some search engines and directories, so write one or two sentences designed to interest anyone who reads it.

2. Sign up for a few of the many good website promotion email newsletters. You can learn all kinds of techniques and tips from folks who spend all day promoting websites. I especially recommend Search Engine Watch http://searchenginewatch.com/ and LED Digest http://www.led-digest.com/content/view/52/77/. If you have time, read the archives as well as the new issues.

3. Put icons on your website that will make it easy for your visitors to social bookmark it. You can find the code for icons on http://www.addthis.com/web-button-select.html.

4. Create brief (250-350 word) articles related to the subject of your website or closely related subjects. Then, submit your articles to at least 15-20 article submission websites...more if possible. You can submit manually, but I recommend that you use a service or buy submission software allowing you to submit to well over 500 sites. It's worth the minimal investment required...here's why. With an author's box which includes a link to your site, like my author's box below, every webmaster who reprints your article will be giving you a link; a link that can help raise your rank in Google, Yahoo, and MSN. And, one article can generate hundreds of links for you. If you write a few slightly different versions of each article, you can get an even better search engine "bump" when they are published.

5. Engage in an ongoing, aggressive link building campaign. Submit your sites to at least the four or five top search engines and every relevant directory with reasonably high Google Page Rank. Then, use a tool like the one on http://www.webuildpages.com/cool-seo-tool/ to see which sites link to your competitors, and ask them to link to you. Or, you can hire an agency (including the one who offers the free tool listed above) to obtain links for you.

The activities suggested above do not represent everything you can do to maximize your search engine rankings. But, in my opinion, they are the most important steps you can take to move your search engine rankings high enough to generate the quantity and quality of website visitors that can guarantee the success of your site.

Article Source: http://www.dummiesguideto.com

Daniel Z. Kane has six websites with top ten search engine rankings. He offers all website owners a free, ten lesson course on website promotion . One of his top ranked sites is on online colleges .
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