How can I make my ads more cost-effective and productive?

In essence, your advertisements are your means of communication with your prospects, and as such reflect your tone, your mannerisms and context of any relationship you may hope to create with them. It's all down to what you say and how you say it.

First you must have a strong headline - something that will grab their attention. Within just a few seconds your prospect would have decided that your advert is just junk or it has an interest for them.

So how do you know what headline to use? I always suggest that you test different headlines. Your prospect will tell you which one works best because that will be the ad that gets the highest number of responses. Once you have their attention it is important that your text does not ruin your strong headline. If you have a high quality but expensive product, explain to the prospect why your product is the best on the market.

Take a look at what you are offering and the profile of your audience. Try and make your offer unique to an individual. If you offer different price points depending on needs then list them. Too many companies frighten off their prospects by talking about the Luxury service or even the budget service. Match the right offering to each prospect and you will win the battle.

The best way to entice a prospect to buy is to offer a risk free trial or extended guarantee. If you offered a five-year guarantee with your product when all of your competition is only offer a one-year guarantee it shows the prospect that you offer the best quality product and it will serve them for a long time.

Make sure that you have your ideal prospect in mind when you are writing the text for your ad. I often will picture the person in front of me. Who are they, what do they do for a living, do they have a family, do they have spare cash or are they on a budget. You need to understand your prospect before you begin to write; only then can you create the text to match their understanding.

Article Source: http://www.dummiesguideto.com

Dave Grooms is a business and marketing expert. He is dedicated to providing Small Business Help. Visit our Business Growth web site for lots of FREE information on increasing your turnover and profit margin.
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