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Visitor Value and Pay-Per-Click Management

For online marketers to make big money they have to have the websites with the highest visitor value. Which is the average sales value of the clicks they get.

When you grow your visitor value, it means more money getting deposited into your bank account. Plus it means more affiliates and joint venture partners will come seek you out because you can advertise more aggressively and pay more money to everyone.

For measuring successful in a businesses or industries there is a basic unit of measure. For retail it is measured in real estate. Square footage to be precise. So the basic unit of measure for sales is the sales dollars divided by the stores square feet.

On Google, traffic is charged for on the basis of dollars per visitor. So success is also measured in dollars per visitor. If 100 people come to your site and you get $200 of sales, then your value per visitor is $2. This is the most fundamental measure of your web site's success.

Your mission in life is to have a high visitor value, or high value per visitor.

Having a higher visitor value, you will be up there with the likes of Nordstrom, Lord & Taylor, Starbucks, Saks Fifth Avenue, and Macy's.

Having a low visitor value, you are in the company of larger strip mall retailers such as Dollar General, TJ. Maxx, Piercing Pagoda, and Wal-Mart.

If your visitor value is even lower than that, you're on the slag heap, eeking out a meager existence at a flea market, or hawking your excess inventory on eBay.

Your purpose is profits. This is the main purpose for your going in to business, but profits alone can't give you a complete picture of how streamlined and effective your sales methods are, it may be just some momentarily great click costs.

Visitor value is actual, boiled down, value of your clicks. It is the appraisal of how effective your website is, how effectual your copy is, and the impact of your offer.

Here is the simple equation to figure your 'Visitor Value':

Visitor Value = (Your Total Sales Value) / (Your Number of Clicks)

Say you are making a 50 percent profit margin on your $1000 item and one in a hundred visitors will buy from you. Then your visitor value is 10 dollars. The theory is that you can then spend as much as 5 dollars per visitor for traffic and still break even, and if 1 out of every 1000 visitors makes a purchase then you have a visitor value of 1 dollar and you can spend as much as 50 cents each to buy clicks.

Obviously this is a highly simplistic look at how this works. However this is the salient point: your visitor value can make clear to you the valuation of your clicks and what you need to do with them.

Article Source: http://www.dummiesguideto.com

Kirt Christensen's high-energy flair in Pay Per Click Management as he handled over $612,000 of annual internet advertising for clients, has them raving about him! managemypayperclick.com

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