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understand ebay tactics before shopping online

While strategies are many but if you are asked to tell difference between two people selling the same product then you will see pricing strategy to be the only familiar difference between the two.

The 'Few cents More' tactic
It's not that you ought to reduce the cost to attract shopper but playing with the psychology of people can do miracle. In spite of setting the auction’s initial offer, if you offer the same product with some cents added to its projected auction price & with a message displayed 'Get it now' then some percentage of people, who had been longing for the product would consider it to be an opportunity to avail the product surely without taking chance in bidding & losing. They actually don't mind paying additional to get what they needed.

The 'One Dollar Less' tactic
This is simple, but requires an eagle eye on your rival. The moment they launch a 'Get it Now' auction for the product you have, launch your auction for the same product with price tag 1 dollar less than theirs. Any search for the product would bring both the results together & you'll have higher probability for your '1 dollar less' price tag.

The 'Free Shipping' tactic
Buyers really hate paying for shipping. You can easily incorporate the 'free shipping' tag after adjusting the shipping cost into the main price. You would be amazed to know how consumers prefer to pay the final price (including shipping) for the 'free-shipping' tag, instead of having shipping charges additional. Again the psychological factor, they pay the same final cost at the end, but feel good that they did not pay an unnecessary additional charges for Internet shopping as shipping charges.

Article Source: http://www.dummiesguideto.com

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