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4ps of marketing The ‘marketing mix’ is probably the most famous term in marketing, so, when it comes to online campaigns, why are so many companies neglecting this basic principle? The 4ps of marketing, that is the product, its place, price and promotion, apply to search engine marketing and pay-per-click advertising as much as any other business strategy, and, in today’s economic climate, they may be more important than before. The wonderful world of Adwords But why is it that adwords is cheaper, and yet can generate more leads and sales than any TV or radio ad? Is Google for or against SEO? In a world where the market is so competitive it is imperative to know what the search leader thinks of the companies making a living under their hat. And, if the industry of SEO is an actual industry at all, and how long might it last if it lasts. Review of Google's "A spider's view of Web 2.0" In the fast moving world of web 2.0, balancing user needs with attempts to improve your site’s search ranking can be challenging. However, a quick read of Google’s ‘A Spider’s View of Web 2.0’ makes it clear that putting your users first is the best way for your website to be recognised by the search engine giant. SEM and the long tail The long tail is an important concept that describes how markets and culture are developing now that an enormous range of choice is available to consumers via the world wide web. The long tail was popularised by Chris Anderson of Wired Magazine, and has since become a major topic of discussion in the world of online e-commerce. 4Ps Marketing review of Google's advice to webmasters Are Googles tips on site design and usability a guide or a diversion? Whether Googles tips are actually sound is yet to be truly known although the guidelines are very straight forward and logical. Should one follow these guidelines step by step however? Personal loan fact sheet There are two main types of personal loans: secured and unsecured. Unsecured loans are not tied to any of your assets, but secured loans are - usually to your property, which is why they are often called homeowner loans. Writing the Resource Box More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles. To buy or to lease? As is the case with every other common dilemma, there is no slam-dunk answer. Each option has its own benefits and drawbacks, and it all depends on a set of financial and personal considerations. Getting to Know the 2007 Hybrid Car Line Up One of the newest in the batch 2007 hybrid car line up is the 2007 Toyota Camry Hybrid, the third in Toyota's Hybrid vehicles. The Camry hybrid boasts of a performance of a top notch six-cylinder engine with the fuel economy of a four-cylinder engine. Auto Leasing Scams Some dealers quote a lower interest rate when in reality it’s much higher. They do this by either purposefully quoting the money factor as the interest rate or calculating the loan without amortizing some closing fees, like the security deposit, into the loan lease. Diamond Watches The diamond watch is becoming more and more popular. They have become less expensive. It is also easier for consumers to find diamond watches. Get a guaranteed 100% conversion rate on your website visitors Whether you are an aspiring webmaster or the CEO of a fortune 500 company, you don’t want to miss a word of what this report will reveal and the impact it is making in the Internet Marketing Industry. Your car insurance Automobile insurance rates may vary drastically depending on the model of your car and the type of coverage you need. Second to DIe Life Insurance With a second-to-die life insurance policy your beneficiaries can pay debts with the proceeds of your policy, so they won't be forced to sell your house or liquidate assets to pay the bill. Pay as You Go car insurance? You are not using your car very much so why are you paying high premiums? With a pay as you drive auto insurance premiums you would be able to quite literally pay as you go.