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Bob Janet's Articles in Sales

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Selling Swimming Pools Is The Same As Selling What You Sell 6 Lessons about selling Lesson # 1: Have a good representitive. Lesson # 2: Never assume Lesson # 3: Listen. Lesson # 4: Give the customer choices. Lesson # 5:Follow up Lesson # 6:Use the magic words How You Must Be Like The Wise Old German Shepherd You have got to have a back up plan to survive and prosper Shooting Fish In A Barrel How many salespeople are sitting around waiting for someone to call? How many are still hawking the same old products with the same old lines? How many are looking to the same, rather than developing new customers? How many believe they do not need sales training? Don't Make The Cutback Mistake Your slowing market is an OPPORTUNITY. All you have to do if find the opportunity and aggressively act on it. The Customer Is Always Right. Even When They Are Positively Wrong This article is about the greatest consumer relations story of all times. How the way Nordstrom's view and practice customer service is the only way to view and practice customer service. Stop Viewing The Past Through Rose Colored Glasses Stop viewing the past through rose colored glasses. It was not all that good then and things are not all that bad today! The Four Things Every Employee Can Do To Increase Sales And Profits We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any employee A Luxury Once Had Becomes A Necessity Two techniques to turn a luxury into a necessity in the buyers mind. A luxury an item that is desirable but not essential. a product or service that gives great pleasure. Gold & Red Cards Will Make You A Ton Of Money A little record keeping makes you the seller of choice Everyone knows the more you know about your customers the easier it is to build a relationship. Relationships = Trust = Sales Stop Viewing The Past Through Rose Colored Glasses When our markets slow down we tend to withdraw our aggressiveness in marketing and selling. Exactly the opposite of what needs to be done to recover quickly and come out of the slow down better than we were before it started. It's OK To Ask For The Sale. Really It's OK Sales professionals do not ask for the sale because they are afraid of hearing the word "NO". This article shows how never to hear the word "NO" when asking for the sale