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Craig Allen's Articles in Business

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Choosing the right supplier for your event Experiential maybe the latest marketing buzzword, but behind every great experience lies a great supplier. They may not grab as many headlines as the agencies or brands organising the events, buy they are every bit as important to a successful outcome. Whether it’s lighting, sound, audio visual, construction, cleaning, waste management or catering companies, it pays to make sure you’ve got the best suppliers behind you. Branding the stand It seems a long time since companies simply used adverts to announce the launch of a new product or service or when the name on a given shop front was there simply to tell the customer who was trading inside. Nowadays you apparently need to be establishing a brand if you are to have any chance of commercial success. In Any Event - Event Organisation Tips Do you organise weddings? Are you a conference organiser? Do you organise special events? Or, are you quite simply an events organiser? In one sector of the events industry a debate is going on about what exactly we should call ourselves and our events. 10 Most Memorable Promotional Gifts As a change from Top 10 Tips this month we thought we’d list the 10 most memorable promotional gifts (seasonal or otherwise). So, we asked around the great and good in the industry and came up with the following top ten gifts.