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David Little's Articles in Advertising

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Digital Signage: What Do You Expect? What Do They Expect? Successful digital signage communication demands content that meets an audience's expectations. Digital Signage: A Digital Approach to Outdoor Advertising New high-gain screens make projection a practical solution for outdoor digital signs. Digital Signage: Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it's time to leverage their strengths in the out-of-home video ad network arena. Digital Signage: Digital Advertising Networks Emerge as Valuable Addition to Media Mix A white paper from Profitable Channels recommends marketers begin reallocating a portion of their budgets to advertising on digital advertising networks. Digital Signage: How to Put the New Medium to Work at Hotels and Resorts Digital signage offers hoteliers and other in the hospitality area with an effective approach to communications and advertising. Digital Signage: InfoTrends Sees Significant Growth for Narrowcasting A new report forecasts revenue from narrowcast digital signage and in-store TV networks will climb to $2.59 billion by 2011. Digital Signage: Out-of-Home Advertising Gains Public Recognition A recent article in The Los Angeles Times says out-of-home advertising is offering an important alternative to traditional TV commercials. Digital Displays: A Little More About High Definition When it comes to HD, it's not one size fits all. Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks Clear Channel Outdoor Holding's networked digital billboard push sheds light on strengths of indoor digital signage networks. Digital Signage: Five Things You Need to Know, Five May Not Whether you're new to digital signage or an experienced digital signage user, there's always something to learn. Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity? Digital Signage: Hybrid, Interactive Systems Amplify Marketing Impact The marriage of interactive kiosk technology with digital signage opens a world of possibilities to the smart marketer. Digital Signage Growth to Propel Marketers into Orbit As recent figures reveal, flat panel sales are hitting their stride in mainstream America, which makes digital signage seem all the more familiar to shoppers. Digital Signage Market Poised to Skyrocket Digital signage continues to strengthen as traditional media deals with declining use. Ad Spending on Out-of-Home Media Grows Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline newspaper circulation and advertising.