David Poulos's Articles in Communication - Free article content at The Dummies Guide to Everything

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David Poulos's Articles in Communication


Market Research (2)	Direct Mail (3)
Branding (1)	Marketing (1)
Sales (2)	Non Profit Organizations (1)
Human Resources (1)	Communication (5)

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10 Things You Can Do To Boost Attendance at Your Next Conference Everybody likes something for nothing, but most business people have become spoiled by attending meetings and conferences on the company's dime. Below are 10 approaches that have found success, under a variety of economic conditions, at putting attendees in their place - at your meeting. Basics Prevail When It Comes to Direct Mail (Part 1) Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct, it's accountable, it's relatively predictable and efficient, and it can be tested and refined to maximize results. Basics Prevail When It Comes to Direct Mail (Part 2) Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct, it's accountable, it's relatively predictable and efficient, and it can be tested and refined to maximize results. Brand Effectiveness Key to Membership Growth - Part 2 In Part One, we discussed using in-depth member survey work to boost the visibility, awareness and effectiveness of your organization's brand, and how it can directly impact your ability to recruit and retain members. If your organization isn't the first thing member prospects think of when they turn to industry issues, there's work to be done. Get Top Results When You Crank Up the "Direct" in Your Direct Mail Direct mail promotions are designed to be one-to-one communication vehicles. Sometimes the "direct" portion drops off the map, and we end up producing unplaced promotional brand ads in an envelope. To boost returns from your direct mail program, make sure the "Direct" gets full attention.