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Ingrid Cliff's Articles in Business

  • Are You Speaking Your Customer's Language
    Are you speaking a different language to 2/3 of your customers? If you borrow these tips from Neuro-Linguistic Programming (NLP) your copywriting will touch all of your clients and help your marketing message be clearly received.
  • End Of Financial Year Review - How Successful Was Your Marketing Expense
    At the start of each new financial year take some time to review the success of your marketing expense beyond just the bottom line. You also need to review its success on your employees, suppliers, customers, connections and learning.
  • What Position Is Your Communication In
    Do you make these common communication flaws in your marketing? Learning to communicate from the right position to your customers will boost your sales and get better marketing results.
  • Turning Words Into Deeds
    Business success is a function of thought word and deed. Discover how to turn words into actions
  • Surviving Office Christmas Parties
    Christmas parties are not all cheer for managers - discover how to organise and host a Christmas party that won't create long term problems for your business
  • Words of Power
    One of the key stages of business development is converting thought and strategy to words and images. This article helps businesses understand the elements of this critical stage.
  • Think Your Business To Success
    Business development can be described as aligning yourself in thought, word and deed. This article addresses the thought part of the business development process - ensuring your thinking and business strategy is clear.
  • The 3 Steps To Business Success
    There are only three steps to true business success. In this article learn the three steps and what goes into them to build your business.
  • Successful Successions - Planning For The Changing Of The Guard
    Succession planning is not just about planning for retirement or on selling a business, managers need to plan successions for everyday events such as holidays, promotions and resignations. This article gives tips and strategies on effectively planning for everyday successions.
  • The Effect Of Elections On Small Business
    What effects do elections have on business? Some effects are obvious and some a lot less obvious. In this article learn the effects and million dollar lessons that small business can take away from elections.
  • 10 Customer Service Tips To Build Loyal Customers
    10 strategies to build loyal customers for your business.

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