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Robert II Smith's Articles in Branding

  • Marketing Your Personal Brand: Using The 4 P’s
    The world today is a marketplace, with many industries and booming career options. The jobs scenario is bustling with people who are well educated, smart, presentable and ambitious and of course equipped with that killer attitude. Everyone wants to be someone.
  • Effectiveness Of Online Branding
    The topic of online shopping has been of particular interest to practitioners, academics and marketing strategists and lot of research has already gone into determining whether online companies perform better than their brick-and-mortar counterpart and whether expanding operations online improves profitability, revenue and brand reputation.

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