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Robert Johnston's Articles in Accounting

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Ten Words to Get Your Flyers Noticed The only way to have an effective flyer is to have a catchy front page. Without a front page that immediately grabs attention and entices customers to read further, your flyers will be worthless. And a worthless flyer is a tremendous waste of money. 5 Creative Marketing Ideas If you own a business, trying to find new and effective ways to advertise is an ongoing battle. Often, it helps to look at things in a new way. Here are some unique ideas to help jolt your mind. Maximizing Your Business Cards The business card has been an immutable part of the business world for many generations. Originally they were plain and staid. The advent of color business card printing then brought us more engaging color business cards. Oftentimes, cards are placed in one large pile or stuck in a drawer. Reach Out and Keep in Touch with your Customers Postcard marketing provides a quick and easy way for businesses to drop short notes to their customers just as a way to show appreciation for business. Going Back To Basics Businesses are a lot like individuals. Each must possess its own style which comports with the persona they desire to convey. Tired of That Tired Old Brochure? The difference between a space filler and an advertising dynamo is care in design, so don’t let your brochures become tired and stale. Consider some of the following ideas when planning your brochure printing. Building Your Customer Base Every market, every type of service, and even every area of the country might have difference forms of successful marketing, but that doesn’t mean broader strategies can’t be effective. Here I’ll go over the significance of postcard marketing in relation to direct marketin>approach.