Robert Johnston's Articles in Advertising - Free article content at The Dummies Guide to Everything

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Robert Johnston's Articles in Advertising

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Where Does This Go? Effective Poster Locations When an advertiser first thinks of the kind of advertising he wants to do, location is usually one of the first questions on his mind. Calendar Ideas The topic of a calendar is going to be the deciding factor on whether or not a person actually decides to keep it and put it up, so you need to pick something your demographic is interested in. Custom Business Card Design Ideas When it comes to custom business cards, the easiest way to customize them is to use the back as well as the front. Tiny yet Powerful: Business Card Printing Whether you’re a business behemoth, a fresh franchisee, or one-man-band consultant, the appropriate business card is a must. Good Business Card Traits I once read somewhere that all an entrepreneur needs is a great idea and a business card to succeed and that seems to still ring true today. Stop Playing Up Your Prices and Get Customers in Your Door When a small business is trying to forge its way into the marketplace, the fallback strategy is usually to focus on price. “We have the lowest prices in town” and whatnot. Yet, this pricing strategy hardly ever works. 8 Great Words to Use on Brochures Brochures are effective marketing tools, and they have been for a very long time. But in order to get your brochure noticed among the millions of others out there, you have to have an attention grabbing front page. Conducting an Audit of Your Marketing Efforts It is a dilemma that every small business faces: how to cut marketing costs. When a company reaches the point where they no longer fret about their marketing costs, then they are no longer a small business; at that point, they move on to the world of big business. For the rest of us that are still stuck in small business land, we need to find ways to cut some corners. Why Postcards Work Of all the advertising tools available to a small business, postcards are among the most effective. They are relatively quick and easy to produce, they get read, people don’t mind getting them, they are cheap, and they just plain work. What more could you ask? Small Business Advertising 101 Marketing, even for a small business, is not rocket science. It can be done effectively and (relatively) cheaply, if done right. Follow these suggestions to set you along the right path. It Always Comes Down to Words It has often been said that a picture is worth a thousand words. However, when it comes to marketing, 1000 words can be worth a picture perfect P&L.