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  • Reading Books Versus Watching DVDs
    It’s the age old dilemma. Should I read the book or wait for the DVD? In the land of business and entertainment, which rarely go hand in hand unless you’re actually in the entertainment business, this question is vital. Marketing entertainment is not an easy calling. With so many illustriously wonderful ideas floating around out there, knowing how to market entertainment is that sells and presents the public with unique and fresh quality is nearly a gift. Often the best ideas come from no-names who are trying to break into the business, but marketing entertainment without a name behind them is a serious risk. A name at least carries a reputation, which in itself will sell even when the material is marginal.
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