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Does The Fear Of Cold Calling Stop You From Calling Prospects? Plenty of sales professionals dream of being able to make cold calls first thing in the morning so they can get appointments set in their calendar and start seeing an increase in their income. However, that scenario seldom occurs. Although a good number of sales professionals want to have calendars full of sales appointments, they rarely achieve that. The reason? They harbor a fear of cold calling. The Secret to Setting Appointments with Prospects Book more appointments with prospects by relinquishing old techniques that fail to build rapport and trust. The Importance of Acknowledging Prospects One of the simplest ways to get prospects listening is to acknowledge them.

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