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New forms of Advertising: Social Network The new form of advertising that is growing rapidly is social network advertising. It is a kind of online advertising with a focus on social networking sites like Face Book. This is a relatively immature market. New forms of Advertising: Mobile Mobile advertising is a type of promotion via mobile phones or other mobile devices like laptops and PDAs. Mobile advertising is closely related to online or internet advertising in the way it’s performed. New Forms of Advertising New forms of advertising are emerging and they are overtaking traditional media like television, news papers, magazines, etc. because of a shift towards consumer internet as well as storage & hand held devices. World Wide Web is a new media & it’s a phenomenon. Online vs. Print Media Online business promotion is the activity that markets to users on the Internet. Typically, online promotion drives users, through links, from one place on the Internet to your web site. Online promotions are performed to generate new business leads. Online Business Promotion: Part 3 In this part we will discuss about online business promotion tools including Affiliate Marketing and B2B portals. All these tools are successfully used by marketers. Online Business Promotion: Part 2 This article discusses various online business promotion tools including SEO (Search engine optimization) Services, E-mail Marketing, Social Media Optimization. All these tools are successfully used by marketers. Online Business Promotion: Part 1 Many people think having a web site is online business promotion. But, online business promotion is much more than that. All promotional activities performed on cyber space or through internet medium, can be defined as online business promotion. Lead generation through B2B portals Business-to-business sales, abbreviated as B2B sales, are crucial to many companies’ survival, to excel and for good profit margins. B2B lead generation is the procedures of helping compatible companies discover each other. Lowering marketing costs by promoting through B2B portals The first axiom of business promotion is that you have to do this consciously. Marketing professional are always on the hunt for new channels for promotion. B2B portals started becoming darlings of marketers. SMEs can reach target markets more efficiently through B2B portals B2B (business-to-business) portals are becoming way of doing business for small and medium enterprises (SMEs).It can be termed as an e-market place. A B2B portal primarily serves as a platform for wholesalers, retailers, distributors and manufacturers. Getting certified – A worthless exercise or a sound investment Until and unless Search engine marketing industry decides on a set of standards which is endorsed by search engines, these certifications will only have cosmetic value. Picket line – Which side are you on Search engines are not flawless and some of the mistakes or fraud will go unnoticed. Fraudsters will keep on exploiting these loop holes for their benefits. SEO industry requires standards that would go a long way in addressing contentious issues. Goal of eCommerce Web Design Before you start to design a winning website you should have a precise idea about the objectives of your site and what all priorities you have to set because it has been seen that lots of ebusinesses, which were launched without any proper goals, failed. PPC management: the Structure and its Process PPC advertising is fast coming up of age. It is one of the most sought after online promotional campaign. PPC management is the process of managing your every bid for successful generation of profitable leads. Shopping cart software - make your business visible! Shopping cart software is a software application through which one can help people buy through the Internet. It is an analogy of the shopping basket, which facilitates easy pick-and-drop of the items that you have selected to purchase. Ecommerce web development – the importance of getting it right! Online shopping, at its best describes the revolutionary developments in and around our world. Time-is considered the most valuable of all and finding an alternative to save the same, can attract lot many potential customers. Importance of Backlinks for your website SEO is a step forward for getting your site a better rank in search engine page listings.One of the important methods to become more relevant to your searchers and increase more traffic is through 'Back Links'.