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Online vs. Print Media Online business promotion is the activity that markets to users on the Internet. Typically, online promotion drives users, through links, from one place on the Internet to your web site. Online promotions are performed to generate new business leads. Online Business Promotion: Part 3 In this part we will discuss about online business promotion tools including Affiliate Marketing and B2B portals. All these tools are successfully used by marketers. Online Business Promotion: Part 2 This article discusses various online business promotion tools including SEO (Search engine optimization) Services, E-mail Marketing, Social Media Optimization. All these tools are successfully used by marketers. Online Business Promotion: Part 1 Many people think having a web site is online business promotion. But, online business promotion is much more than that. All promotional activities performed on cyber space or through internet medium, can be defined as online business promotion. Lead generation through B2B portals Business-to-business sales, abbreviated as B2B sales, are crucial to many companies’ survival, to excel and for good profit margins. B2B lead generation is the procedures of helping compatible companies discover each other. Lowering marketing costs by promoting through B2B portals The first axiom of business promotion is that you have to do this consciously. Marketing professional are always on the hunt for new channels for promotion. B2B portals started becoming darlings of marketers. SMEs can reach target markets more efficiently through B2B portals B2B (business-to-business) portals are becoming way of doing business for small and medium enterprises (SMEs).It can be termed as an e-market place. A B2B portal primarily serves as a platform for wholesalers, retailers, distributors and manufacturers.